Skincare You Can Share
In a world increasingly full of “scientifically formulated” everything, Batch Twenty-One keeps it old school — with hand-crafted formulations, natural ingredients and earth-conscious product design. Because they know it’s important to make products that are good for you and the environment.
Identity Brand Design
Logo & Identity System
Web Design & Development
UX & UI
Batch Twenty-One needed brand strategy, brand identity design, logo identity systems, web design and graphic design that matched its environmentally sustainable ethos and down-to-earth feel. Their specific challenge was not having a way to explain to someone, visually who they were as a brand, which was causing them to feel un-authentic.
Batch Twenty-One was a start-up. Their main focus was developing a strategy to attract their idea target market, create identity brand design for longterm success and build a function website.
We began with understanding the users, the brand and goals while developing a competitive analysis to learn where they could gain an advantage in a crowed market place.
We facilitated a discovery process to unearth the purpose behind Batch Twenty-One and establish a competitive edge against their competition. We learned the history of their main ingredient – Hops – was the core to their story.
Batch Twenty-One is still alive and thriving with four new locations in Utah and hundreds of products sold in the first six months since the launch of their brand.
We researched their ideal target market and created user personas (Jack & Margaret) to refer back to throughout the branding process. This helps to align Batch Twenty-One’s brand while creating their visual identity to build a strong but simple identity complete with logo and website to establish a cohesive online and offline brand resembling the history of their main ingredient – hops.
Defining the Goals
The goals of the business wasn’t only to make sales, it was to disrupt the skincare market. Batch Twenty-One wanted to develop their product to be 100% environmentally friendly, using recycled packaging, natural ingredients and hand-crafted formulations.
Defining the Customer
Every point of the brand reflects the ideals of the target and what they want in a brand. Skincare made with unique products like refgrained hops, and hemp oil. Products that are made with Recycled packaging. And a brand that represents the history of natural ingredients with a warm tone and loving introduction.
Defining the Brand
A reoccurring theme for Batch Twenty-one was the idea of shared skin care and an environmentally friendly products. We combined both when developing the brand, bringing a natural, hand-crafted, feel at every customer touch point.
The brand strategy and design process
After developing the strategy and brand identity design, we created a website to that matched its environmentally sustainable ethos and down-to-earth feel. Through user testing, their customer journey to purchasing a product has been cut in half. Making it easier for the customer and more fluid for the company,
A word from our friends at Batch Twenty-One
“Recapture Media has been instrumental in getting Batch Twenty-One up and running! It first started with
The owner got an overwhelmingly positive response to the brand identity, with a lot of customers feeling connected to their products and product designs. Thousands of printed labels on products have been distributed, as well as, printed advertising materials throughout the west side of The United States.
Number of Stores
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Cups Of Coffee
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© Robot Jack 2019
"Fight Above Your Weight Class"