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Case Study

Batch Twenty-One
Skincare You Can Share

The Story

In a world increasingly full of “scientifically formulated” everything, Batch Twenty-One keeps it old school — with hand-crafted formulations, natural ingredients and earth-conscious product design. Because they know it’s important to make products that are good for you and the environment. 


Taylor Stevens
Jesse Cervantes


Brand Strategy
Identity Brand Design
Logo & Identity System
Web Design & Development
Marketing Material


Branding Overview

Batch Twenty-One needed brand strategy, brand identity design, logo identity systems, web design and graphic design that matched its environmentally sustainable ethos and down-to-earth feel. Their specific challenge was not having a way to explain to someone, visually who they were as a brand, which was causing them to feel un-authentic.

The Challenge

Batch Twenty-One was a start-up. Their main focus was developing a strategy to attract their idea target market, create identity brand design for longterm success and  build a function website.

The Process

We began with understanding the users, the brand and goals while developing a competitive analysis to learn where they could gain an advantage in a crowed market place.

The Strategy

We facilitated a discovery process to unearth the purpose behind Batch Twenty-One and establish a competitive edge against their competition. We learned the history of their main ingredient – Hops – was the core to their story.

The Impact

Batch Twenty-One is still alive and thriving with four new locations in Utah and hundreds of products sold in the first six months since the launch of their brand.

The Strategy

We researched their ideal target market and created user personas (Jack & Margaret)  to refer back to throughout the branding process. This helps to align Batch Twenty-One’s brand while creating their visual identity to build a strong but simple identity complete with logo and website to establish a cohesive online and offline brand resembling the history of their main ingredient – hops. 

Defining the Goals

The goals of the business wasn’t only to make sales, it was to disrupt the skincare market. Batch Twenty-One wanted to develop their product to be 100% environmentally friendly, using recycled packaging, natural ingredients and hand-crafted formulations.

Defining the Customer

Every point of the brand reflects the ideals of the target and what they want in a brand. Skincare made with unique products like refgrained hops, and hemp oil. Products that are made with Recycled packaging. And a brand that represents the history of natural ingredients with a warm tone and loving introduction.

Defining the Brand

A reoccurring theme for Batch Twenty-one was the idea of shared skin care and an environmentally friendly products. We combined both when developing the brand, bringing a natural, hand-crafted, feel at every customer touch point.

The Process

The brand strategy and design process was focused around a simple message. Skin Care You Can Share. With this focused message, we developed design, imagery, messaging that reflected its warm and inviting nature. We created a brand guideline that will help them stay consistent throughout any platform. A website that reflects the history of their main ingredient hops, the sharing nature of a unisex skin care and an intuitive website built from the needs of the customer.


Website Design

After developing the strategy and brand identity design, we created a website to that matched its environmentally sustainable ethos and down-to-earth feel. Through user testing, their customer journey to purchasing a product has been cut in half. Making it easier for the customer and more fluid for the company,

A word from our friends at Batch Twenty-One

“Recapture Media has been instrumental in getting Batch Twenty-One up and running! It first started with a logo design, then it blossomed into an awesome website design, and then to product label design! At each step of the way, Jesse and Recapture have been fantastic to work with on these projects! I highly recommend their work! They are patient, educational, and highly professional. Thank you Recapture for helping make Batch Twenty-One  what it is today!” – Chett Boxley CEO, Batch Twenty-One

The Impact

The owner got an overwhelmingly positive response to the brand identity, with a lot of customers feeling connected to their products and product designs. Thousands of printed labels on products have been distributed, as well as, printed advertising materials throughout the west side of The United States.

Number of Stores

New Bounce Rate %

% Increase in Views

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© Robot Jack 2019
"Fight Above Your Weight Class"